Feeding Baby

Having a new baby is one of the most amazing times of your life, but it can also be a challenge!

To help, our nutritionists and dieticians have pulled together some articles featuring feeding advice and nutritional explanations according to different age groups that are relevant to your baby’s growth and development.

Remember if you need clarification, always contact your child health nurse.

Pure Start
Healthy Eating
Solids
HIFAS
Vegetarian Diets
Home Cooking
Nutrition
Organic
Other...

Safety is as important as nutrition

We go to great lengths to ensure all our baby food is safe. At our factory in Echuca, Heinz employees aren’t even allowed to bring peanut butter sandwiches for lunch. Peanuts can cause allergic reactions, so they can’t come anywhere near our food.

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Created especially for babies

Sensitive palates need special food.
It is important for your baby to become accustomed to new flavours. However this should be a gradual process as babies have four times more taste buds than adults. Meat and fish have very strong tastes so we balance these ingredients with the appropriate amount of vegetables and/or grains to suit your baby’s age and stage of development.

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Our Kitchen

Our kitchen is just like yours, only a bit bigger.
Each day we receive truckloads of fresh produce. Once in our kitchen ingredients like fruits, vegetables and grains are cooked then pureed in their own juices to lock in all the flavour and nutrients.

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The Pure Start® - Real Food

No funny numbers. No inexplicable terms.
Babies need a host of vitamins and minerals to encourage development. At Heinz we know the best way to achieve this is through the use of natural produce. We only use farm fresh fruits, vegetables, meat and grains. Preservatives, added salt, colours and artificial flavours are all banned from our baby food.

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Heinz Pure Start®

At Heinz we’re dedicated to making the best baby food possible so we’ve developed a program called The Pure Start, which is Heinz' own guarantee of the nutritional quality and safety of all our baby food.

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We can’t keep a secret

Not from you. We’re happy to tell you everything about our baby food. After all, we’re not the mysterious type. We won’t use anything that could compromise the purity of our food. No funny numbers. No inexplicable terms. The Pure Start™ is Heinz promise to provide foods of the highest standard of purity, safety and nutrition.

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Heinz Baby Food is real, safe food

Heinz The Pure Start™ is our comprehensive program to ensure the highest quality baby food from farm to your baby's bowl. When you buy Heinz baby food you get: nutritionally sound meals, real food, safe food, taste introduction and no preservatives, flavours, colours or salt.

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ensures the nutritional quality and safety of all of our baby food.